• About Us
  • About Jade
  • Our History

About Us

Jade founded the Holland Cooper label in 2008. It has since become the brand for classic British heritage and equestrian style, synonymous with luxury, and sought after for its tailored elegance, and fluent approach to blending signature country style with statement city tailoring.

Holland Cooper celebrates Great British Excellence at its best. Spotting a gap in the market for stylish country outerwear, Jade, with no formal training, started to cut all her designs herself by hand. From one or two garments sampled in the beginning, Jade now manages a super high-end luxury tailoring facility, with thousands of tweed and wool garments still cut by hand and made in the traditional way. Employed are some of the best tailors, pattern cutters, garment techs and machinists, all delivering the finest quality UK-produced tailored investment pieces that last a lifetime.

About Us

The collection began with simple tweed separates and quickly evolved into signature statement coats, key tailored garments and full outfit wardrobe staples. Luxury accessories complete the lifestyle wardrobe look. Today, Holland Cooper is one of the largest buyers of UK-woven tweed and wool, with each tweed-tailored Holland Cooper forever-piece designed, hand-cut and made at her luxury UK-based factory.

With a sharp increase in influencer followers and endorsements, Jade has now also found herself in the unique position of welcoming coveted royal and celebrity clients into the Holland Cooper fold.

The brand is synonymous with classic tweed tailoring, alongside the timeless trench coat, which was the focus of the brand's first British Vogue campaign in October 2019.

About Us

In 2018, through Jade’s love of the equine world, Holland Cooper Equestrian was launched. The carefully curated range features luxury performance-tested equestrian wear with a sports-luxe aesthetic, celebrated in a design collaboration with British eventing gold-medal Olympian, Carl Hester. In 2011, the brand saw phenomenal success after its debut at Harrods’ prestigious 5th floor, and this season sees Holland Cooper’s launch of the Country and Equestrian collections.

With a sought-after equestrian offering and ever-growing luxe casuals and accessory collections, The brand has global ambitions and continues to grow and expand its reach internationally

From its simple beginnings, Holland Cooper has gone on to create a multi-million-pound, multi-channel business, with a proven franchise model, thriving wholesale arm and highly successful global online presence, whilst maintaining its excellence for UK tailoring and commitment to the UK wool industry.

For me Holland Cooper is more than just a manufactured brand, it’s about a lifestyle and a philosophy integral to my DNA

Jade Holland Cooper, Founder