This annual event is a staple in the country calendar with many passionate countryside enthusiasts flocking from far and wide to attend as we celebrate the crème de la crème of traditional country sports complemented by the latest trends in the field.

As The Game Fair celebrates its 59th year, this year the event is being held at Hatfield House in Hertfordshire, the magnificent stately home of 7th Marquess and Marchioness of Salisbury.

For Holland Cooper, this year’s Game Fair is set to be one of our best shows yet, having designed our largest stand to date measuring an impressive 90-square metre dimension, which will occupy Jade’s latest collection.

We couldn’t be more excited to welcome you all to Stand 300 Row C as we introduce you to the beautiful military inspired collection, which includes the new best-selling Knightsbridge Blazer and Cadogan Jacket, both available in a range of stylish tweeds that lay homage to our British heritage.

Come and enjoy a glass of fizz or Dunkertons Cider and the shop the new collection with our team of personal stylists on hand to assist you. Seize the opportunity to meet our fabulous brand ambassadors, who include female shooting champion, Rachel Carrie, the finest lady wrangler on the water, Marina Gibson and Countryfile host Adam Henson who will all be popping by the stand during the course of the event.

Holland Cooper, Stand 300, Row C, Hatfield House, Herdfordshire.

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