Despite the perils of the Great British weather, this year’s Game Fair held at Hatfield House was a ‘muddy’ good show for all!

It was fabulous to see so many new and existing customers with their ‘game’ faces on as they braved the unpredictable climes to attend one of the most anticipated events in the countryside calendar.

A little bit of rain never dampened anybody’s spirits and with the new collection out in full, along with the HC team on Stand C300, everybody’s mood was lifted following the launch of the Cadogan Jacket (accompanied with a glass of fizz!). Paired with one of our new zip blouses, another piece to form an exciting part of the new collection alongside the luxury felt one-size trilby hats, customers for the first time could shop the complete Holland Cooper look.

We were absolutely floored by the positive response we’ve received and can’t wait to launch the full collection online in September – watch this space!

With The Game Fair being one of our most popular shows in our events calendar, we went all out with our stand making it the biggest yet. In doing so, alongside our lovely customers, we were delighted to welcome both members of the press and our fabulous brand ambassadors to get in on all the action and share the excitement of the new collection. 

The beautiful Marina Gibson rocked the new Knightsbridge Blazer in Leveret paired with the zip blouse, whilst Alex Hammond, wearing our best-selling Shooting Vest in Tawny went on to come second in the Lord Taverner’s shooting competition on the Saturday. 

One the other highlights was Countryfile’s Adam Henson, who popped by to give us a sneak preview of our soon-to-launch new menswear collection, wearing the Sloane Jacket and matching waistcoat designed by our founder, Jade Holland Cooper. 

However, as always, the show wouldn’t have been a success without the attendance of our wonderful customers (their furry friends), who seeing them looking great in the product, makes what we do all the more worthwhile.

So as we bid farewell to another successful Game Fair, the countdown begins to our next show - Burghley Horse Trials on 3rd August-3rd September. Stay tuned to our social media channels and blog for our stand location and more information surrounding the event - we hope to see you there!

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